I had the pleasure of meeting Dave Isay, Founder of StoryCorps, in Austin at a book signing in 2007, shortly after he released his book, Listening Is an Act of Love – A Celebration of American Life from the StoryCorps Project. There are two people I look up to in admiration for demonstrating the utilization of their talents: one is Steven Spielberg; the other is Dave Isay. Like most of you, I knew of Steven Spielberg and his work back then. I knew little of Dave Isay.
TED Prize Winner Dave Isay speaks at TED2015.
Rather than trying to describe who Dave Isay is and what he has accomplished, this TED Talk will explain it beautifully: https://tinyurl.com/y9f9tegb. He really gets the power of story…and has created a platform for proving it. In the process, he has also created a mindset regarding the importance of story. Yet, most people will never record their stories or those of their loved ones.
I hope to change that with the work I do at LifeStories Alive https://lifestoriesalive.com. If you are not moved to go out and record the stories of a loved one by Dave Isay’s TED Talk, I have two suggestions:
- Hire a professional to do it for you. I can help with that. How would Dave Isay’s story be different if he hadn’t thought to record his father’s stories before he died? You might be saying to yourself, “Yea, but Dave is a professional at gathering stories.” You’re right. He is. But using that as an excuse for not recording the stories of your own parents does not eliminate the risk of burying their stories with them when they die. You must act now. That leads me to my second suggestion.
- If you don’t want to hire a professional to do it for you, but don’t know where to begin to do it yourself, buy the book I authored and released a few weeks ago, A Conversation You’ll Never Forget – A Guide to Capturing a LifeStory https://tinyurl.com/ConversationYoullNeverForget. In it, you’ll learn a step-by-step process to do it yourself.
StoryCorps and the work Dave Isay has done over the years is remarkable. Imagine, however, if each of those 100,000 stories was captured on video instead of just audio. Not only would you hear the voices, but the voices would come alive as you saw the mannerisms and felt the emotion of the people telling the stories. That’s why I encourage you to capture the stories on video.
Dave Isay taught you the power of story in the video above. Now it’s up to you. Keep those LifeStories alive. It will be a conversation you’ll never forget!
Family businesses have had a critical role in the growth of the United States. As important as that role has been over the decades, many family businesses miss out on utilizing an important tool that could help them to grow faster and connect them to the community they serve. Like many things that can help us the most, this tool is simple and has been right in front of our faces (and in our hearts and minds). We just never thought of using it or knew how to use it. That tool is our story.
As the honored keynote speaker at Baylor University’s Institute for Family Business’ Fall Forum this year, I helped connect the family business members in the audience to their story. While their family business story can be used for many purposes, perhaps the most beneficial is a part of their marketing plan. This is pointed out beautifully in an article by Arthur Levy (The RoArt Group, LLC), “Marketing Your Family Business Through Storytelling” http://www.leesburgchamber.com/marketing-your-family-business-through-storytelling/ . While Arthur makes many good points as to how a family business might benefit from telling their story, I believe the most important sentence in this article is, “Most consumers prefer to buy from a family business that shares their story and their core values. They prefer to align themselves with like-minded people.”
As family business owners, if your story and core values are kept inside, you will miss out on valuable connections to future clients/customers and/or future employees. In addition, current clients/customers and/or employees will bond further to the association they already have with your business…just by knowing more about your story.
The lesson learned here is simple. To quote from the 2011 movie, Sarah’s Key, “When a story is told, it’s not forgotten. It becomes something else. The memory of who we were…and the hope of what we can become.” What is the hope of what you and your family business can become? Record your story to discover the answer.
CBS Sunday Morning does it again. They never cease to amaze me with what wonderful stories they produce. This last Sunday’s story, “A veteran’s car, and a son’s keepsake”, was no exception. While many of you might have watched it, watch it again and ask yourself the question, “Who is the hero in the story?” https://www.cbsnews.com/videos/a-veterans-car-and-a-sons-keepsake/
I believe the hero in this story is typical of many heroes…quiet about the service they provide to others. As you watch this story, look for Kyle Fox. He didn’t have to do what he did. He even seems a bit shy about it. But like most heroes, he puts the emphasis of the story on other people, places, anything but himself. Check out his organization, Follow the Flag http://followtheflag.org and you’ll see what I mean.
So I ask you, “What have you done to be a hero in a story?” I will strive to be the kind of hero that Kyle Fox is.